Video · 29 min

If I Started SaaS in 2026, Here's My B2B Content Strategy for $1M ARR

Rob Walling Free Beginner

If I Started SaaS in 2026, Here's My B2B Content Strategy for $1M ARR

Walling answers the exact question a founder with no audience is asking, which is what he would personally do from a standing start, not what a company with a content team should do. It sets honest expectations about how long nothing happens.

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The question it answers

  1. Everyone says do content. What does inbound actually mean for a startup with no audience?

Read with it

  1. Sorts content strategy into five distinct models (who makes it, what it optimises for) so you can choose one deliberately... Lenny's Newsletter Newsletter · long read Content-driven growth Lenny Rachitsky
  2. Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the... Animalz Article · long read How to Create or Refine a Content Marketing Strategy Jimmy Daly
  3. The plainest definition of attract, engage, delight from the company that coined the term and built a public company on it.... HubSpot Article · short read What Is Inbound Marketing? HubSpot
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