Article · About 8 min read

"If you don't invest in R&D, you won't have long term growth," says Zoho Corp's boss Sridhar Vembu

Sridhar Vembu · Business Today Free Intermediate India

The clearest statement of the tradeoff in his own words: venture capital pushes spend toward sales and marketing and away from R&D, and he names what that costs you later.

  • Zoho crossed 1 billion dollars in revenue having never raised funding, and paid over 600 crore rupees in tax that fiscal year.
  • India went from barely a top-ten market to Zoho's number three, and Vembu expects number two within three to five years.
  • His stance against venture capital is specifically about the forced exit pressure it creates.
  • He argues R&D spend has to come before sales and marketing spend, or there is no long-term growth.

The question it answers

  1. Why do operators like Nithin Kamath and Sridhar Vembu refuse to buy growth?

Read with it

  1. The whole mental model in one short post: not measuring acquisition cost and lifetime value is the point, not an oversight, and... Z-Connect by Zerodha Article · About 3 min read Why Zerodha doesn't advertise Nithin Kamath
  2. The referral history, including the years incentives existed, the regulatory ban, and the striking observation that referrals... nithinkamath.me Article · About 4 min read How Zerodha grew without Advertising Nithin Kamath
  3. The present day proof that this is a policy and not a phase, with Mani Vembu confirming R&D spend still exceeds marketing spend... Forbes India Article · About 7 min read How Zoho is rewriting the rules of enterprise tech Naini Thaker
  4. Video · 51 min Sridhar Vembu (Founder & CEO, Zoho) | Ask Me Anything Session | Inc42 Sridhar Vembu
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