Article · About 3 min read

Why Zerodha doesn't advertise

Nithin Kamath · Z-Connect by Zerodha Free Beginner India

The whole mental model in one short post: not measuring acquisition cost and lifetime value is the point, not an oversight, and he spells out what it buys him.

  • Kamath's case for not advertising: no acquisition cost means no pressure to push customers into trades.
  • It also lets them stay spam-free and skip selling things like life insurance as an investment.
Open on zerodha.com ↗

The question it answers

  1. Why do operators like Nithin Kamath and Sridhar Vembu refuse to buy growth?

Read with it

  1. The referral history, including the years incentives existed, the regulatory ban, and the striking observation that referrals... nithinkamath.me Article · About 4 min read How Zerodha grew without Advertising Nithin Kamath
  2. The clearest statement of the tradeoff in his own words: venture capital pushes spend toward sales and marketing and away from... Business Today Article · About 8 min read "If you don't invest in R&D, you won't have long term growth," says Zoho Corp's boss Sridhar Vembu Sridhar Vembu
  3. The present day proof that this is a policy and not a phase, with Mani Vembu confirming R&D spend still exceeds marketing spend... Forbes India Article · About 7 min read How Zoho is rewriting the rules of enterprise tech Naini Thaker
  4. Video · 51 min Sridhar Vembu (Founder & CEO, Zoho) | Ask Me Anything Session | Inc42 Sridhar Vembu
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