Podcast

Magic of Inbound Marketing, Founder Branding & SGx!

Abhishek Ballabh · BTS Marketing, SaaSBoomi Free Advanced India

An Indian SaaS founder describes the exact shift the question is about: moving off outbound tactics onto inbound, and what founder branding did for reach when the brand itself was unknown. Hosted by Arvind Parthiban and Varun Shoor, so it stays practical.

Open on saasboomi.org ↗

The question it answers

  1. I run demand gen for an Indian SaaS selling globally. Does the US content playbook work here?

Read with it

  1. Freshworks' early marketing approach documented properly: what they measured, what they spent on, and the argument that below... SeedToScale by Accel Article · long read SaaS Playbook: Marketing Rachit Parekh
  2. Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley... Insight Partners Article · long read How Krish Subramanian built global SaaS unicorn Chargebee out of India Insight Partners
  3. Starts from the fact that Indian B2B search volumes are many times smaller than US equivalents, which breaks the imported US... upGrowth Article · long read B2B SaaS SEO Playbook India 2026: From Rs 10Cr to Rs 100Cr ARR Amol Ghemud
  4. A basic but honest ideation, creation, distribution loop written for Indian startups, from a team that grew signups month on... Razorpay Learn Article · short read Content Marketing for Startups in India, Building a Winning Strategy Saurin Parikh
eChai Partner Brands The partnership →