Article · short read

Content Marketing for Startups in India, Building a Winning Strategy

Saurin Parikh · Razorpay Learn Free Beginner India

A basic but honest ideation, creation, distribution loop written for Indian startups, from a team that grew signups month on month off it. Good on the distribution half that most first-time content marketers skip entirely.

  • Splits content work into three parts: ideation, creation, distribution.
  • Distribution is the hard part, the odds of someone stumbling onto your content are very low.
  • Start with articles and video, treating YouTube as a search engine rather than a social channel.
  • Razorpay Learn showed month-on-month signup gains but took months before results showed.
Open on razorpay.com ↗

It answers 2 questions

  1. I write blog posts and nothing happens. What am I doing wrong?
  2. I run demand gen for an Indian SaaS selling globally. Does the US content playbook work here?

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