Video · 20 min

Mark Roberge, CRO, HubSpot - The Sales Acceleration Formula

Mark Roberge · Traction Free Advanced

Mark Roberge, CRO, HubSpot - The Sales Acceleration Formula

Roberge himself, in twenty minutes, on how he scored candidates and then went back to check the scores against who actually produced. Hearing him describe the method matters more than the five traits, because the method is the part you copy.

Watch on YouTube ↗

The question it answers

  1. What did HubSpot learn about which sales candidates actually succeed, and does it hold up?

Read with it

  1. The most detailed free writeup of an actual sales hiring process: the profile, artifact-based screening before you spend live... Founding Sales Book · 50 min read Founding Sales, Chapter 11: High-Impact Sales Hiring Peter Kazanjy
  2. The source of the hiring scorecard: outcomes and competencies written before you meet anyone, then structured interviews... ghSMART Book · Book Who: The A Method for Hiring Geoff Smart and Randy Street
  3. Roberge's hiring formula in short form: the five traits that actually correlated with performance at HubSpot, and the finding... Freshworks Article · 12 min read A 12-minute summary of The Sales Acceleration Formula by Mark Roberge Freshworks
eChai Partner Brands The partnership →