Video · 55 min

Master The North Star Metric with THIS Workshop

Miro Free Advanced

A run through of the workshop you would actually hold to get a company to agree on one number and defend it. Useful because the hard part of an activation target is not picking it, it is getting teams outside product to see themselves in it.

The question it answers

  1. How do I set an activation target the whole company will actually rally behind?

Read with it

  1. Benchmarks from 500 plus products: 34 percent average, 36 percent for SaaS. If you have ever wondered whether your number is... Lenny's Newsletter Article · 12 min read What is a good activation rate Lenny Rachitsky and Yuriy Timen
  2. It defines time to value precisely enough to instrument: a start event, a value event, and the gap between them. The insistence... Amplitude Article · 12 min read What Is TTV: A Complete Guide to Time to Value Amplitude
  3. Poyar replaces the sales funnel with a five stage new user journey (discover, start, activate, convert, scale) and attaches... Growth Unhinged Newsletter · 10 min read Your guide to PLG benchmarks Kyle Poyar
  4. Goes past the single aha metric to a three stage model (setup, aha, habit) with Apollo.io and Appcues case studies, plus the... Product Growth Article · 25 min read How to Measure Onboarding: Advanced Topics in Activation Metrics Aakash Gupta and Ramli John
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