Podcast · 41 min

S9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of Rocketlane

Srikrishnan Ganesan with Sunil Neurgaonkar · SaaS Sessions Free Advanced India

The answer draws a line between the user activating and a whole account activating, and Rocketlane's founder has built a company on that second half. Good on where customer success owns the moment instead of growth.

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The question it answers

  1. Who should own activation: product, growth, or customer success?

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