Video · 53 min

SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook (Khadim Batti - Whatfix)

Khadim Batti · SaaS Club Free Advanced India

SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook (Khadim Batti - Whatfix)

The answer holds Whatfix up as the cleanest study of a global GTM machine run from India, and this is Batti walking through the operating choices himself, including the three years before any of it worked.

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The question it answers

  1. Which Indian companies have actually built a global GTM machine from India, and what is copyable?

Read with it

  1. Podcast · ~60 min How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader Khadim Batti
  2. Freshworks' early marketing approach documented properly: what they measured, what they spent on, and the argument that below... SeedToScale by Accel Article · long read SaaS Playbook: Marketing Rachit Parekh
  3. Podcast · 90 min These 90 Minutes Will Teach You Everything About SaaS Business | SaaSBOOMi Co-Founder Suresh Sambandam
  4. Ten hard rules from a Lightspeed India partner on selling into the US from India, including the happy ears trap and the above... SaaSBoomi Article · 9 min read The do's and don'ts of cross-border GTM Dev Khare
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