Video · 59 min

SaaS Talk #17: Product-Led Growth

Rishen Kapoor and Sanket Shah · Stellaris Venture Partners Free Beginner India

SaaS Talk #17: Product-Led Growth

Two Indian founders (Toplyne and InVideo) talking about PLG as a business decision rather than a free trial tactic, which is the distinction this question turns on. Useful because both were building self-serve out of India for a global user base.

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The question it answers

  1. What does product-led growth actually mean, and how is it different from just having a free trial?

Read with it

  1. Hila Qu built PLG at GitLab and scaled Acorns, and this is the rare free piece that maps the sales-led funnel against the... Lenny's Newsletter Article · 20 min read Five steps to starting your product-led growth motion Hila Qu
  2. Verna lists the seven things founders wrongly believe PLG means, including that it replaces sales. Reading it early saves you... Elena's Growth Scoop Newsletter · 8 min read Product-led growth is many things. But here is what it's NOT. Elena Verna
  3. The book that gave most teams their shared vocabulary for this, and the PDF edition is cheap enough to be a rounding error.... ProductLed Book · Book, around 250 pages Product-Led Growth: How to Build a Product That Sells Itself (2nd Edition) Wes Bush
  4. The MOAT framework here is a genuinely useful way to decide between freemium, free trial and demo, and it is written for Indian... SaaSBoomi Article · 18 min read The Why, What, and How of Product-Led Growth Strategy: A Cheat Sheet Vishant Batta
  5. Updates the PLG argument for products where AI does part of the onboarding, with the engagement loop and self-service... SaaSBoomi Article · 10 min read Product-led Growth in an AI-driven SaaS Economy SaaSBoomi Editorial Team
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