Article · 12 min read

Selling to developers: how to bring devs to the buying table

Eric Wendt · Common Room Free Intermediate

This is the piece that explains why your CRM looks empty while your product is spreading: developers evaluate in Discord, GitHub and Stack Overflow, not on your lead form. It is also honest about the user versus buyer split, which is the single thing most teams selling to developers get wrong.

  • Stack Overflow 2023: 65 percent of developers say they influence technology purchases.
  • If a developer has to meet your sales team to try the product, it is often an immediate no.
  • Developers gather in Discord, GitHub, Discourse and Stack Overflow, not standard marketing channels.
  • Resolve identity to the account: a team scoping a project is a richer opportunity than a lone developer.
Open on commonroom.io ↗

The question it answers

  1. We sell to developers. Why does the normal B2B playbook keep failing on them?

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