Article · 10 min read

Shopify App Store review process

Shopify Developers Free Beginner

Shows the part founders underestimate about app stores: you are subject to someone else's review, pause and resubmission cycle, on their timeline, before a single customer sees you.

  • An app moves Draft, Submitted, Reviewed, Published, and gets Paused if core requirements are not met.
  • A reviewer is only assigned after core requirements pass, so a paused app never reaches a human.
  • At Reviewed status the developer must reply for the review to continue; silence stops it.
  • You can withdraw from review at any point and resubmit with Submit fixes after clearing a pause.

The question it answers

  1. App store, app directory, cloud marketplace: which of these actually matters for us?

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