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The Sales Acceleration Formula | Mark Roberge | Talks at Google

Mark Roberge · Talks at Google Free Intermediate

The Sales Acceleration Formula | Mark Roberge | Talks at Google

Roberge walking through the hiring, training and demand generation formulas in one sitting, which is the fastest way to see how the pieces fit before reading the book.

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The question it answers

  1. How does Mark Roberge turn sales hiring into a data problem instead of a gut call?

Read with it

  1. This is where the numbers live: the rep churn targets, the 25 percent attrition buffer he plans for, and why he will not let a... SaaStr Article · About 20 min read Sales AMA with Mark Roberge: Your Burning Questions Answered (Video + Transcript) Mark Roberge
  2. Six named failure modes including his Sustainable Moat Test, plus the promotion trap that catches almost every first time sales... SaaStr Article · About 12 min read The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video) Mark Roberge
  3. The source text for the hiring, training and demand generation formulas, worth owning if you are the person who has to build a... Wiley Book · Book The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge
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