Book · Book

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Mark Roberge · Wiley Paid Advanced

The source text for the hiring, training and demand generation formulas, worth owning if you are the person who has to build a sales org rather than just opinions about one.

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The question it answers

  1. How does Mark Roberge turn sales hiring into a data problem instead of a gut call?

Read with it

  1. Video · Talk The Sales Acceleration Formula | Mark Roberge | Talks at Google Mark Roberge
  2. This is where the numbers live: the rep churn targets, the 25 percent attrition buffer he plans for, and why he will not let a... SaaStr Article · About 20 min read Sales AMA with Mark Roberge: Your Burning Questions Answered (Video + Transcript) Mark Roberge
  3. Six named failure modes including his Sustainable Moat Test, plus the promotion trap that catches almost every first time sales... SaaStr Article · About 12 min read The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video) Mark Roberge
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