Video · Interview

Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung

Vidit Aatrey · Y Combinator Free Beginner India

Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung

The founder tells the WhatsApp discovery first hand, including the zero working capital mechanic and the six months of doubling. It is the clearest account anywhere of finding a growth loop that was already running without you.

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The question it answers

  1. How did Meesho find its first sellers by watching what people already sold on WhatsApp?

Read with it

  1. This is the episode where the failure comes first: why Fashnear did not work, and then the step by step of power user analysis,... Prime Venture Partners Podcast Podcast · Podcast episode with full transcript Vidit Aatrey Founder & CEO Meesho on Building a Category-Defining Startup Vidit Aatrey
  2. The second S-curve is the part most retellings skip. Once existing WhatsApp resellers ran out, the pitch changed to starting a... The Neon Show Podcast · About 60 min Vidit Aatrey, Founder & CEO, Meesho Vidit Aatrey
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