Podcast · About 60 min

Vidit Aatrey, Founder & CEO, Meesho

Vidit Aatrey · The Neon Show Free Intermediate India

The second S-curve is the part most retellings skip. Once existing WhatsApp resellers ran out, the pitch changed to starting a business online with zero investment, and this episode covers the channel mix that followed.

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The question it answers

  1. How did Meesho find its first sellers by watching what people already sold on WhatsApp?

Read with it

  1. Video · Interview Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung Vidit Aatrey
  2. The readable transcript of the same conversation, with the numbers you can quote: 500,000 monthly active resellers, 90 percent... Y Combinator Article · 12 min read Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung Vidit Aatrey
  3. This is the episode where the failure comes first: why Fashnear did not work, and then the step by step of power user analysis,... Prime Venture Partners Podcast Podcast · Podcast episode with full transcript Vidit Aatrey Founder & CEO Meesho on Building a Category-Defining Startup Vidit Aatrey
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