Report · 20 min read

What's Really Going on in Software: The 2025 SaaS Benchmarks Report

Kyle Poyar · Growth Unhinged Freemium Advanced

Survey data from over eight hundred private companies, with an efficient growth matrix that plots CAC payback against NRR so you can locate yourself rather than just read averages.

  • Across 800 plus participants, AI-native companies grew 110 percent at 1 to 5M ARR against 40 percent for other B2B SaaS.
  • At 5 to 20M ARR the gap is 90 percent median growth for AI-native against 30 percent.
  • ARR per FTE jumped 42 percent for 20 to 50M companies and 50 percent above 50M.
  • Early-stage gross margin compressed nearly 10 points year on year.
  • 70 percent of companies have shipped AI features, and 36 percent say AI is core to the product.
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It answers 2 questions

  1. What GTM efficiency numbers are investors actually benchmarking us against right now?
  2. Do the classic SaaS metrics still work if we are an AI native company?

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eChai Partner Brands The partnership →