Report · gated report, key stats on page

2025 B2B SaaS Benchmarks: CAC, NRR & Growth Rate Metrics

Pavilion Freemium Advanced

Pavilion's data comes from operators rather than investors, and the headline numbers on the page (median growth, NRR compression, burn multiple) are enough to calibrate without downloading anything.

  • Median growth has settled at 26 percent, with top performers down from 60 to 50 percent.
  • Net revenue retention compressed to 101 percent while new customer acquisition costs rose 14 percent.
  • Existing customers now generate 40 percent of new ARR, over 50 percent for companies above 50M.
  • VC-funded companies spend 47 percent of revenue on sales and marketing against 33 percent for PE-backed ones.
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The question it answers

  1. What GTM efficiency numbers are investors actually benchmarking us against right now?

Read with it

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  3. Survey data from over eight hundred private companies, with an efficient growth matrix that plots CAC payback against NRR so... Growth Unhinged Report · 20 min read What's Really Going on in Software: The 2025 SaaS Benchmarks Report Kyle Poyar
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