Video · 10 min

Why every tech company is hiring for this job right now

Clay Originals Free Intermediate

Why every tech company is hiring for this job right now

A ten minute look at the role that is growing while volume outreach jobs shrink, and what a GTM engineer is expected to do that an SDR was not. It puts a concrete job description behind the half of this answer about what becomes more valuable.

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The question it answers

  1. Which GTM roles is AI actually eliminating, and which are becoming more valuable?

Read with it

  1. It puts a number on the contraction (36 percent of B2B companies cut SDR teams in 2025, mostly through attrition) while arguing... Landbase Article · 12 min read The Death of the BDR Role? How AI Agents Are Changing SDR Hiring in 2026 Daniel Saks
  2. It leans on McKinsey data rather than vendor claims: only 7 percent of organisations have AI fully scaled and only 13 percent... monday.com Article · 14 min read Will AI Replace SDRs? The Data on Hybrid Sales Teams in 2026 Ben Kazinik
  3. The same shift reported from inside Indian startups, with people leaders at Qure.ai and Neysa saying plainly what is losing... Inc42 Article · 10 min read Who Gets Hired In An AI-First World? Ankush Das
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