Marketing & Growth

Which AI writing tool should I use?

Claude for most writing, ChatGPT close behind, and Grammarly to polish what you type everywhere else. Claude gives the most natural long-form prose for reports, essays and chapters; it is free to start and Pro is $20 a month. ChatGPT is the better pick when the writing also needs images, research or voice (Go $8, Plus $20). For email, Gemini's 'Help me write' drafts inside Gmail on a Google AI or Workspace plan. Grammarly, now part of Superhuman, checks and rewrites in every app, with Plus at Rs 392 a month billed yearly in India. Novelists use Sudowrite, built for fiction, from $10 a month. Marketing teams juggling several brands use Jasper, $59 a month billed yearly or $69 monthly. Whatever you use, give it your notes and a sample of your own writing, then edit the draft yourself. The rule: a general assistant for drafting, a specialist only for the one kind of writing you do every day.

On the AI map, 29 October 2026 Design and presentations Images Marketing, ads and AI search

Go deeper

9 resources.

📄 Article

A hands-on roundup updated 14 October 2026 that names the best general chatbot, the best for writing and coding, and the best for Google and for Microsoft users, with each one's free and paid tiers.

The best AI chatbots in 2026

Zapier Oct 2026

Open zapier.com →
🛠 Tool

Anthropic's plan page, read 10 November 2026: Free with memory, voice, Claude Docs and up to 5 projects; Pro $20 a month ($17 billed yearly) adding Research, Claude Code, Claude in Chrome and Claude for Microsoft 365; Max $100; Ultra $200. Prices exclude tax.

Plans & pricing | Claude

Anthropic Nov 2026

Claude on eChai Explore

Open claude.com →

More in Content Creation

Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI? 20 → How do top founders build content engines with AI (repurposing one idea into ten formats)? 18 → How do I train AI to write in my voice? 18 → Which AI tools should be in my content stack, and where do I start? 10 → How do I build my personal brand on LinkedIn with AI without being cringe? 17 → Will Google or ChatGPT punish my AI content, and how do I do SEO and AEO now? 19 → How do I make short-form video with AI without a video team? 19 → How do I automate my content pipeline with AI agents and workflows (n8n, Zapier)? 19 → How do I launch a newsletter or podcast with AI doing the heavy lifting? 19 → Who owns AI-generated content, and do I have to disclose that I used AI? 20 → How do I use AI for research and ideas so I never run out of things to say? 17 → How do I measure whether my content works now that AI answers and zero-click feeds eat the traffic? 18 → How do I use AI for SEO, and which AI SEO tools are worth it? 8 →

Also in Starting Up

The same ground, over in Brand, web & content, our Starting Up track.

How do I write copy that explains what my product does clearly? 2 → How do I make a website for my business, step by step? 9 →
eChai Partner Brands The partnership →