Create content with AI
Write, film, and design a content engine that runs without a team.
3 steps to get you moving, each with a resource worth your time and more waiting underneath
Think of this as a friendly starting line, not the last word. Each step gives you the gist, then a resource worth your time from founders who've actually done it. There's always more underneath, more questions and more resources, whenever you feel like digging in.
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1
Content CreationWhy use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI?
The gist AI removes the real reason most founders stop publishing: the time cost of a blank page. Buffer's study of 1.2 million posts found AI-assisted content earned about 22% more engagement, largely because it keeps you consistent. The trap is publishing unedited output; use AI for research, structure, and drafts, then add the stories, opinions, and specifics only you have, and cut the tells (hedging, lists of three, uniform sentence length).
Why Your AI Content Sounds Like AI (+ How to Fix That) Kaleigh Moore A pro SaaS writer names the exact AI tells and how to edit them out. -
2
Video, Image & AudioHow are founders making product demos, ads, and social video with AI (Veo, Sora, Runway, HeyGen, ElevenLabs)?
The gist The playbook that emerged in 2025: write the script yourself, use Gemini or ChatGPT to turn it into a shot-by-shot prompt list, generate clips in Veo (inside Google Flow), Sora 2, or Runway, then cut it together in CapCut or Premiere with an ElevenLabs voiceover. The reference case is Kalshi's NBA Finals ad, made by one AI filmmaker in three days for about $2,000. For SaaS product demos specifically, founders skip generation entirely and pair real screen captures with AI demo tools like Supademo, since showing the actual product beats synthesizing it.
How Kalshi made an AI ad using Google Veo 3 Ad Age The canonical breakdown of the first AI-generated ad to air during the NBA Finals, tool by tool. -
3
Social & CommunityHow do founders run their social presence with AI without becoming spam?
The gist Use AI as a drafting and structuring assistant while you supply the stories, numbers, and opinions only you have. Founders who avoid the spam trap write down their voice and point of view first, strip the AI filler phrases, and never publish anything they would not say out loud. Platforms are now actively downranking generic AI content, so sounding human is a distribution strategy, not just a taste preference.
Founder Voice in the AI Era: Don't Sound Like AI Foundera Puts numbers on why distinctive voice wins (156% higher ROI) and shows exactly how to extract and protect yours while still using AI.
