Get found in AI search
Show up when founders and buyers ask AI, not just Google (AEO/GEO).
3 steps to get you moving, each with a resource worth your time and more waiting underneath
Think of this as a friendly starting line, not the last word. Each step gives you the gist, then a resource worth your time from founders who've actually done it. There's always more underneath, more questions and more resources, whenever you feel like digging in.
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1
Getting Found in AI Search (AEO/GEO)Why does it now matter how ChatGPT and Perplexity describe my startup?
The gist AI assistants are now the first place many buyers ask "what should I use for X": over half of B2B software buyers start research in a chatbot, and zero-click search means fewer people ever reach your site. What ChatGPT or Perplexity says about you decides whether you make the shortlist before you even know the buyer existed, and the traffic assistants do send converts several times better than Google. If they describe you wrongly, or not at all, you lose deals invisibly.
The ultimate guide to AEO: How to get ChatGPT to recommend your product (Ethan Smith) Lenny's Podcast / Ethan Smith (Graphite) The single most-shared founder briefing on AI search, anchored by data showing ChatGPT traffic converts 6x better than Google. -
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Content CreationWhy use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI?
The gist AI removes the real reason most founders stop publishing: the time cost of a blank page. Buffer's study of 1.2 million posts found AI-assisted content earned about 22% more engagement, largely because it keeps you consistent. The trap is publishing unedited output; use AI for research, structure, and drafts, then add the stories, opinions, and specifics only you have, and cut the tells (hedging, lists of three, uniform sentence length).
Why Your AI Content Sounds Like AI (+ How to Fix That) Kaleigh Moore A pro SaaS writer names the exact AI tells and how to edit them out. -
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Search & ResearchWhy use AI (ChatGPT, Perplexity, Claude, deep research modes) instead of Google?
The gist Google gives you ten links to open; AI search tools read those pages for you and return one synthesized, cited answer you can interrogate with follow-up questions. For founder research (markets, competitors, regulations, vendor comparisons) that saves hours, and tools like Perplexity cite every claim so you can verify. Google still wins for navigation, local results and anything where you want the primary page itself, so most founders now run both.
Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet (Lex Fridman #434) Lex Fridman Three hours with the founder rebuilding search from scratch, explaining exactly why answers-with-citations beat ten blue links.
