Article

Answer Engine Optimization (AEO) Is The New SEO

Ethan Smith (Graphite) · graphite.io

Explains the shift from keywords to question clusters, the core mental model behind winning prompts.

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The question it answers

  1. How do founders get their product recommended by AI assistants?

Read with it

  1. The full written playbook behind the most influential AEO podcast episode, with tactics ranked by impact. lennysnewsletter.com Guide The ultimate guide to AEO: How to get ChatGPT to recommend your product Lenny Rachitsky / Ethan Smith (Graphite)
  2. A B2B operator's step-by-step AEO playbook, including why Reddit is now ChatGPT's most-cited domain. growthunhinged.com Article How to get recommended by ChatGPT Kyle Poyar (Growth Unhinged)
  3. Case-study driven follow-up showing how real SaaS teams turned AI answers into pipeline. growthunhinged.com Article How to turn ChatGPT into your best pipeline source Kyle Poyar (Growth Unhinged)
  4. The most complete public case study: doubling LLM signups with a documented Reddit and citation strategy. graphite.io Article How Webflow 2x'd Sign-ups From LLMs Graphite x Webflow
  5. Breaks down exactly what Vercel changed (docs as static HTML, structured answers) to make ChatGPT its fastest-growing channel. aiseotracker.com Article How Vercel 10x'd ChatGPT Traffic to 10% of New Signups in 6 Months AI SEO Tracker
  6. Benchmarks what your peers actually spend and do on AEO, so you calibrate effort. linkedin.com Thread I asked 195 B2B go-to-market leaders where they're investing in AEO Kyle Poyar
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