Article

How AI Helps Scale Qualitative Customer Research

Harvard Business Review · hbr.org

The credibility-stamped case for AI-scaled qual research, useful for convincing skeptics.

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The question it answers

  1. How can AI help me understand my customers: interview analysis, synthesis, and user research?

Read with it

  1. The continuous-discovery authority draws the precise line between AI leverage and AI damage. producttalk.org Article Customer Interview Analysis: Where AI Helps and Hurts Teresa Torres
  2. Video Teresa Torres on continuous discovery in B2B, AI prototypes, and synthetic personas Teresa Torres interview
  3. The foundational interviewing craft your AI synthesis is only as good as. open.spotify.com Podcast Teresa Torres on how to interview customers (Lenny's Podcast) Lenny Rachitsky
  4. A user-research veteran's workflow that forces exact quotes and catches contradictions. lennysnewsletter.com Article How to do AI analysis you can actually trust Caitlin Sullivan, Lenny's Newsletter
  5. Separates per-interview analysis from cross-interview synthesis, the step most people botch. greatquestion.co Guide AI Analysis & Synthesis for UX Research: A 6-Step Pipeline Great Question
  6. A design studio benchmarks the tools against human researchers and reports the gaps. ustwo.com Article Putting AI customer research tools to the test ustwo
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