Video
Teresa Torres on continuous discovery in B2B, AI prototypes, and synthetic personas
Teresa Torres interview · youtube.com
Torres on camera about where AI fits in discovery, including the synthetic-user debate.
The question it answers
Read with it
- The continuous-discovery authority draws the precise line between AI leverage and AI damage. producttalk.org Article Customer Interview Analysis: Where AI Helps and Hurts Teresa Torres
- The foundational interviewing craft your AI synthesis is only as good as. open.spotify.com Podcast Teresa Torres on how to interview customers (Lenny's Podcast) Lenny Rachitsky
- A user-research veteran's workflow that forces exact quotes and catches contradictions. lennysnewsletter.com Article How to do AI analysis you can actually trust Caitlin Sullivan, Lenny's Newsletter
- The credibility-stamped case for AI-scaled qual research, useful for convincing skeptics. hbr.org Article How AI Helps Scale Qualitative Customer Research Harvard Business Review
- Separates per-interview analysis from cross-interview synthesis, the step most people botch. greatquestion.co Guide AI Analysis & Synthesis for UX Research: A 6-Step Pipeline Great Question
- A design studio benchmarks the tools against human researchers and reports the gaps. ustwo.com Article Putting AI customer research tools to the test ustwo
eChai Partner Brands
The partnership →
