The Founder Podcast Shelf
Podcast episodes founders recommend to each other.
47 episodes
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Experiment: Can you tell when he lies?
Warning, you’ll hear a lie in this episode. You won’t be told it’s a lie. And 29% of those who listen probably won’t spot the lie....
Marketing & Growth1 founder recommends
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The hidden pattern behind successful products | Mark Pincus (FarmVille, Words with Friends, & more)
Mark Pincus founded Zynga—the company behind Words With Friends, FarmVille, and Zynga Poker—and has arguably created more hit consumer...
Marketing & Growth1 founder recommends
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Tony Fadell: How to build real taste (and why AI makes it matter more)
Tony Fadell created the iPod, co-created the iPhone, and founded Nest (which he sold to Google for $3.2 billion). He’s co-authored over...
Marketing & Growth1 founder recommends
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The surprising true story behind “the greatest ad ever made”
Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time.” But you probably don’t know that just...
Marketing & Growth1 founder recommends
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Typeform CEO on Why Going Broad Now Beats Going Deep as an AI Moat | Jay Choi | E301
In this episode of The Product Podcast by Product School, Carlos González de Villaumbrosia sits down with Jay Choi, Chief Executive...
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How Top 1% Marketers Are Shifting Their Strategy in Q3 2026
*Preorder our book:* https://www.hubspot.com/loop-marketing-book The marketing trends that matter this year:...
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Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales)
It's the end of the quarter, and your buyer is playing pricing games. In this masterclass, you will learn how to handle prospects...
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What happens after coding is solved? | Fiona Fung (Claude Code & Cowork)
Fiona Fung leads the teams behind Claude Code and Cowork at Anthropic (overseeing Boris Cherny and the entire engineering and PM team)....
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Mozilla Head of Firefox on The Future of Agentic Browsers & Open Internet | Ajit Varma | E300
For episode 300 of The Product Podcast, Carlos Gonzalez de Villaumbrosia sits down with Ajit Varma, Head of Firefox at Mozilla, the...
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Automate Boring Tasks With Codex & Claude Code in 26 Minutes
*Workflow for building skills with Claude Code & Codex:* https://clickhubspot.com/lfqr Peter Yang has a blunt piece of advice: stop using...
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The Top 5 Sales Scripts To Handle ANY Pricing Objection
We've all watched massive deals shrink when buyers chip away at your pricing. This week, Todd Caponi joins Armand Farrokh in a live...
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Building a 130K-Person Audience With a Team of One
*Get our AI Newsletter Stack (with prompts):* https://clickhubspot.com/akwm He made $10,000 from 10 minutes of work, with a single email....
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How To Become Dangerously Good At Negotiation
We've all watched a massive deal slip away because a buyer played games. Nick Cegelski interviews Armand Farrokh and drops his playbook...
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How to use Codex as your AI data analyst
*Free: Build an AI Data Analysis Agent in Codex* https://clickhubspot.com/l1u3 It's 12pm on a Friday and leadership wants to know why...
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Why Some People Are Luckier Than You
There’s science behind luck. Professor Richard Wiseman explains why some people are luckier than you. And how all of us can become...
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Episode 269: Continuous Discovery Habits That Actually Work
Continuous discovery sounds simple and breaks down constantly in practice. In this compilation episode of the Product Thinking Podcast,...
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Episode 268: Rethinking What Done Means in Product Ops
What does it mean for a product to actually be “done”? Not code in production, but customers buying, using, and loving it. In this...
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He Built USA's #1 Restaurant (but ignored the food)
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they...
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Episode 267: How OKRs Become Outputs Instead of Outcomes
OKRs are one of the most misunderstood frameworks in product. They turn into renamed roadmaps, copy-paste cascades, and measures of...
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How This Fraudster Sold Fake Scottish Tea to the Rich
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show....
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Episode 266: Building for Builders
What does it take to keep product teams focused on meaningful work? In this compilation episode, Melissa Perri brings together three...
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SingleGrain Tutorial
0:00 Preset Song 1:18 SingleGrain Introduction 1:38 Granular Synthesis 2:47 Sample Controls 3:59 Attack/Decay 4:32 Length/Position 5:24...
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Episode 265: How Marketplace Teams Decide What to Build
Creating great product organizations takes more than setting roadmaps. It requires clear priorities, shared decision-making, and a strong...
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Why KFC Spends Millions Promoting a Fake Secret
KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither...
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Episode 264: Product at Scale Inside the World’s Largest Financial Institutions
This episode explores what it takes to build great products inside large financial institutions where product teams must balance...
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Episode 263: From Product Leader to CEO
Creating great products at scale means widening your lens beyond roadmaps and features and learning how to run the business around the...
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Episode 262: Organizing Product Teams Around Value
Creating strong product organizations means aligning teams around outcomes, not outputs, and designing systems that enable learning at...
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Episode 261: AI Implementation in Regulated and High-Trust Industries
AI is moving quickly from experimentation into real products, but in regulated and high-trust environments the stakes are much higher. In...
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Why Everyone’s Suddenly Drinking Aperol Spritz
It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of it. So, how did Aperol Spritz become the...
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Episode 260: Avoiding Common Mistakes in Org Design
In this episode of the Product Thinking Podcast, Melissa Perri delves into the intricate world of organizational design for product...
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Episode 259: Simplifying AI for Global Customer Impact with Srinivasan Raghavan
Srini Raghavan, Chief Product Officer at FreshWorks, joins Melissa Perri to discuss the evolving role of product management in the age of...
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Announcing... My new mini-series (and YouTube channel)
Watch it here: https://www.youtube.com/@louis_grenier_stfo What happens when you lock three struggling freelancers in a 17th-century...
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Episode 257: Making Product Launches Work at Scale with Michael Dodsworth
In this episode of the Product Thinking Podcast, Melissa Perri is joined by Michael Dodsworth, the founder and CEO of Fanfare. Michael...
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Oliver Burkeman: “I stared at a painting for 3 hours straight.”
Could staring at a painting for three hours make you more productive? In this episode, I try a strange experiment inspired by...
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Why White Coke Failed
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers...
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How this text could save millions from cancer
These researchers added three words to one text and saved 100s from cancer. But how? Today on Nudge, Niall Daly and Dr Giulia...
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Oliver Burkeman: “Why most scholars worked for only 4 hours a day”
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver...
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There's a problem with this bestselling self-help book
Grit is everywhere, praised as the secret to success in work and life, but does it really hold up? Today, Alex Edmans unpacks the...
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Instagram failed until it made THIS simple change
Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a...
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This Rebrand Changed How You Drink Coffee
Oatly use behavioural science to persuade you. Today, author and founder Chris Baker explains how. Listen to the full episode here:...
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This Was The Most Destructive Ad In History
How did a marketing campaign lead to one of the worst public health disasters in American history? In this episode, I investigate the...
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Professionalism is Killing Your Brand: Here's the Cure
What happens when you lock three struggling freelancers in a 17th-century Irish cottage and don’t let them leave until their marketing is...
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Funnels Don't Build Businesses: Here's What Does
What happens when you lock three struggling freelancers in a 17th-century Irish cottage and don’t let them leave until their marketing is...
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How to Build a Content Strategy That "Drives Pipeline"
What happens when you lock three struggling freelancers in a 17th-century Irish cottage and don’t let them leave until their marketing is...
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25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually...
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Know Your "Enemies" — A Practical Guide to Competitive Intelligence
This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence...
Questions, answered
What podcasts do founders listen to?
Founders on the eChai network recommend episodes from shows on building companies, fundraising, and product. The shelf ranks episodes by how many founders have watched them.
Where can I find podcast episodes for founders?
The eChai founder podcast shelf is a curated, founder-recommended catalogue of episodes you can filter by topic, goal, and region.
