Consumer brands startups in Singapore

Modern consumer and D2C brands built for the region: Love Bonito, Secretlab and Charles & Keith, plus IP and collectibles plays.

9 companies building in Consumer brands here.

Airalo Consumer brands

Ahmet Bahadir Ozdemir, Abraham Burak, Duran Akcaylier

Founded 2019 out of Antler Singapore; the world's largest travel-eSIM marketplace, offering local/regional/global data plans to 20M+ users. In July 2025 raised US$220M at a US$1B+ valuation to become the fir...

Charles & Keith Consumer brands

Charles Wong, Keith Wong

Founded 1996 by two brothers from a family shoe shop; a vertically integrated 'fast-fashion' footwear, bag and accessories brand dubbed the 'Zara of shoes.' Operates ~600–700 stores across 30+ countries, fam...

Love, Bonito Consumer brands

Rachel Lim, Velda Tan, Viola Tan

Founded 2010 (from a 2005 blogshop) as a digital-first womenswear brand designed for the Asian woman. One of SEA's fastest-growing D2C fashion labels, expanding omnichannel across Singapore, Malaysia, Indone...

Luxasia Consumer brands

Patrick Chong, Joseph Spartz

Founded ~1986; Asia-Pacific's leading omnichannel luxury-beauty distribution and retail platform, carrying 100+ prestige brands (LVMH, Hermès, Calvin Klein). Blends brand-building, distribution, e-commerce a...

Mighty Jaxx gaming-adjacent

Future-culture / designer-collectibles company producing digital and 'phygital' collectibles with global IP partners (Netflix, Disney, F1, Warner Bros, Hasbro). Raised a US$20M Series A+ led by East Ventures...

Pelago Consumer brands

Singapore Airlines (Encounters Pte Ltd; CEO Siddharth Shanker)

Launched June 2021 as a Singapore Airlines-incubated travel-experiences and activities-booking platform (a Klook/GetYourGuide competitor), operated by SIA subsidiary Encounters Pte Ltd. Offers 200,000+ tours...

Secretlab Consumer brands

Ian Ang, Alaric Choo

Founded 2014 by two esports players; a D2C premium gaming-chair brand that grew into a global category leader with licensed lines (Batman, Game of Thrones, League of Legends). Bootstrapped to a reported bill...

Wego Consumer brands

Ross Veitch, Craig Hewett

Founded 2005 in Singapore (originally Bezurk) as a flight/hotel travel metasearch and OTA. FLAG: operates a dual HQ in Singapore and Dubai, having found its strongest traction in the Middle East/GCC. Runs 70...

Zenyum Consumer brands

Julian Artopé, Frederik Krass

Founded 2018; a D2C dental/oral-care brand offering 3D-printed clear aligners (invisible braces) plus toothpaste, brushes and floss, up to ~70% cheaper than traditional aligners. Backed by Sequoia, L Cattert...

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