Ecommerce & commerce startups in Singapore

Vaibhav Dabhade, Julien Juttet, Abhimanyu Kashikar, Shafique Muhammad

Founded 2011; a B2B e-commerce operations SaaS company. Its OMS (SelluSeller) and WMS (Wareo) products automate multi-channel order, inventory and warehouse management for brands and 3PLs across 14+ countrie...

Quek Siu Rui, Lucas Ngoo, Marcus Tan

Founded 2012 by three NUS friends as a mobile classifieds/recommerce marketplace. Became a unicorn in Sept 2021 (US$1.1B valuation) after a US$100M round led by STIC Investments. Operates across 8+ Asia-Paci...

Vinnie Lauria, Jeffrey Paine, Paul Bragiel

Founded 2011; an early-stage SEA VC firm with ~US$250M+ AUM, 70+ portfolio companies and multiple unicorns. Strong consumer-internet, marketplace and social-commerce focus, with offices in Jakarta, Hanoi and...

Amit Anand, Anurag Srivastava

Founded 2012; a Singapore-based early-to-growth VC with US$1B+ AUM investing in consumer, B2B and software across SEA and India. Portfolio spans consumer brands, marketplaces and commerce enablers (e.g., Liv...

Maximilian Bittner (Rocket Internet); owned by Alibaba

Founded 2012 by Rocket Internet; Alibaba took a controlling stake in 2016 and now fully owns it. Singapore-headquartered pan-SEA e-commerce marketplace operating in 6 markets. FLAG: majority Chinese (Alibaba...

Last-mile logistics and parcel-delivery network for e-commerce across Southeast Asia, headquartered in Singapore. One of the region's best-known logistics unicorns/soonicorns anchored in Singapore.

Shane Chesson, Hian Goh

Founded 2014; a SEA VC firm best known as an early backer of Gojek. Consumer, marketplace and platform focus with investments in Love Bonito, Chope, Halodoc, FinAccel/Kredivo and more. Runs multiple funds (V...

Ku Young Bae

Founded 2010 by Gmarket founder Ku Young Bae as an eBay JV; became an early Singapore e-commerce leader with localized marketplaces across SEA and East Asia. FLAG: hit a severe liquidity/non-payment crisis i...

Philip Franta, Fabien Rastouil

Founded 2019 in Singapore as a marketplace for refurbished/circular-economy electronics (phones, tablets, laptops). Raised a US$50M Series A (2022, Cathay Innovation). FLAG: moved its global HQ to San Mateo,...

Forrest Li, Gang Ye, David Chen

Founded 2009 by Forrest Li as gaming firm Garena; rebranded Sea in 2017. NYSE-listed (2017), it is Southeast Asia's largest tech company, spanning Shopee (SEA's #1 e-commerce platform), Garena (Free Fire) an...

Cashback, rewards and shopping-discovery super-app launched in Singapore in 2014, now spanning multiple markets with millions of users and 2,000+ merchants, and expanded into fintech/BNPL. A homegrown Singap...

Rocket Internet (parent: Global Fashion Group)

Founded 2012 by Rocket Internet; SEA's largest fashion e-tailer, regionally headquartered in Singapore. FLAG: parent Global Fashion Group S.A. is Luxembourg-incorporated and Frankfurt-listed. Runs marketplac...

Ankiti Bose, Dhruv Kapoor

Founded 2015 as a B2B fashion/apparel supply-chain and sourcing platform; raised ~US$300M+ from Sequoia, Temasek and Burda to near-unicorn status. Collapsed in 2022 after the board suspended and fired CEO An...