Georgianna Carlos - Founder, Fetch! Naturals

Georgianna Carlos

Founder, Fetch! Naturals

More about Georgianna Carlos

George is an entrepreneur currently based in the Philippines. She is the founder and owner of Fetch!, a line of all natural pet care products made out of 100% plant Aqueous Extract. She also manages MyOffice Philippines, the first Filipino owned and operated virtual office in the country for mobile workers, and Permitly, an online solution to help Filipino entrepreneurs register their business. Through her work, she has been given numerous awards and recognitions in the retail and eCommerce category, including Forbes 30 Under 30 Asia in 2019, one of the youngest panelists (at that time) during the Management Association of the Philippines' International CEO Conference, and the first Filipina winner in the Lazada Forward Women Awards 2021 in the Enterprising Category. Fetch! was also a nominee as best pet care brand on Lazda 2021.

Before starting her own ventures, she worked for EON, a PR & Events firm where she handled various corporate accounts including PLDT, SCG (Siam Cement Group), Samsung, and others. She also was a guidance counselor for high school students in Multiple Intelligence International School. 

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Featured speaker at previous eChai events:
Startup Growth Networking Meetup in Manila x Draper Startup House
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.