More about Kunal Shah
Kunal Shah is the founder of Moi along with his wife, Puja. Moi was incubated in late 2019 as a pure play D2C pret fine jewelry brand.
The husband-wife duo also own another fine jewelry brand, Aurus which was founded in 2003. Kunal is a Chemical Engineer and has done his Masters in US. He worked with Deloitte in New York before deciding to return back to India in 2002. He is a Director in a US$ 3 Bn Industrial Company, AIA Engineering Limited which he was involved with very closely from 2002 and has been part of its growth journey from INR 80 cr revenue to INR 3500 in FY 22.
He was part of general management and the designated CFO and involved with various aspects of business including Finance, Operations, Projects, M&A, etc.
From 2017 onwards, he started spending more time on Aurus which led to the founding of Moi as he recognized an opportunity to create a ground-up D2C fine jewelry brand.
Moi sells to customers in the US and India and has a large roster of celebrities who have bought and worn Moi jewelry.
The husband-wife duo also own another fine jewelry brand, Aurus which was founded in 2003. Kunal is a Chemical Engineer and has done his Masters in US. He worked with Deloitte in New York before deciding to return back to India in 2002. He is a Director in a US$ 3 Bn Industrial Company, AIA Engineering Limited which he was involved with very closely from 2002 and has been part of its growth journey from INR 80 cr revenue to INR 3500 in FY 22.
He was part of general management and the designated CFO and involved with various aspects of business including Finance, Operations, Projects, M&A, etc.
From 2017 onwards, he started spending more time on Aurus which led to the founding of Moi as he recognized an opportunity to create a ground-up D2C fine jewelry brand.
Moi sells to customers in the US and India and has a large roster of celebrities who have bought and worn Moi jewelry.
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani
Co-Founder, Digipple
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani
Co-Founder, DevX
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
