More about Kunal Shah
Kunal Shah is the founder of Moi along with his wife, Puja. Moi was incubated in late 2019 as a pure play D2C pret fine jewelry brand.
The husband-wife duo also own another fine jewelry brand, Aurus which was founded in 2003. Kunal is a Chemical Engineer and has done his Masters in US. He worked with Deloitte in New York before deciding to return back to India in 2002. He is a Director in a US$ 3 Bn Industrial Company, AIA Engineering Limited which he was involved with very closely from 2002 and has been part of its growth journey from INR 80 cr revenue to INR 3500 in FY 22.
He was part of general management and the designated CFO and involved with various aspects of business including Finance, Operations, Projects, M&A, etc.
From 2017 onwards, he started spending more time on Aurus which led to the founding of Moi as he recognized an opportunity to create a ground-up D2C fine jewelry brand.
Moi sells to customers in the US and India and has a large roster of celebrities who have bought and worn Moi jewelry.
The husband-wife duo also own another fine jewelry brand, Aurus which was founded in 2003. Kunal is a Chemical Engineer and has done his Masters in US. He worked with Deloitte in New York before deciding to return back to India in 2002. He is a Director in a US$ 3 Bn Industrial Company, AIA Engineering Limited which he was involved with very closely from 2002 and has been part of its growth journey from INR 80 cr revenue to INR 3500 in FY 22.
He was part of general management and the designated CFO and involved with various aspects of business including Finance, Operations, Projects, M&A, etc.
From 2017 onwards, he started spending more time on Aurus which led to the founding of Moi as he recognized an opportunity to create a ground-up D2C fine jewelry brand.
Moi sells to customers in the US and India and has a large roster of celebrities who have bought and worn Moi jewelry.
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani
CTO, Mind Alcove
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
