More about Kunal Shah
Kunal Shah is the founder of Moi along with his wife, Puja. Moi was incubated in late 2019 as a pure play D2C pret fine jewelry brand.
The husband-wife duo also own another fine jewelry brand, Aurus which was founded in 2003. Kunal is a Chemical Engineer and has done his Masters in US. He worked with Deloitte in New York before deciding to return back to India in 2002. He is a Director in a US$ 3 Bn Industrial Company, AIA Engineering Limited which he was involved with very closely from 2002 and has been part of its growth journey from INR 80 cr revenue to INR 3500 in FY 22.
He was part of general management and the designated CFO and involved with various aspects of business including Finance, Operations, Projects, M&A, etc.
From 2017 onwards, he started spending more time on Aurus which led to the founding of Moi as he recognized an opportunity to create a ground-up D2C fine jewelry brand.
Moi sells to customers in the US and India and has a large roster of celebrities who have bought and worn Moi jewelry.
The husband-wife duo also own another fine jewelry brand, Aurus which was founded in 2003. Kunal is a Chemical Engineer and has done his Masters in US. He worked with Deloitte in New York before deciding to return back to India in 2002. He is a Director in a US$ 3 Bn Industrial Company, AIA Engineering Limited which he was involved with very closely from 2002 and has been part of its growth journey from INR 80 cr revenue to INR 3500 in FY 22.
He was part of general management and the designated CFO and involved with various aspects of business including Finance, Operations, Projects, M&A, etc.
From 2017 onwards, he started spending more time on Aurus which led to the founding of Moi as he recognized an opportunity to create a ground-up D2C fine jewelry brand.
Moi sells to customers in the US and India and has a large roster of celebrities who have bought and worn Moi jewelry.
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah
Chairman, ES Group of Companies
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
