More about Niki Shah
Co-Founder @ Ultrapopfoods | LLM, LLB
As a co-founder of Ultrapopfoods, I apply my skills and knowledge in brand building and marketing to create and promote healthy and delicious snacks for the urban population. I have a master's degree in law from Nirma University, where I focused on criminal justice and law enforcement administration. I also have over five years of experience as a brand manager for various companies, where I developed and executed effective strategies to increase brand awareness, customer loyalty, and sales. I am passionate about creating products that are good for people and the planet, and that reflect my values of innovation, quality, and social responsibility. I enjoy working with a diverse and talented team of co-founders, partners, and collaborators who share my vision and mission of making Ultrapopfoods a leading brand in the snack industry.
As a co-founder of Ultrapopfoods, I apply my skills and knowledge in brand building and marketing to create and promote healthy and delicious snacks for the urban population. I have a master's degree in law from Nirma University, where I focused on criminal justice and law enforcement administration. I also have over five years of experience as a brand manager for various companies, where I developed and executed effective strategies to increase brand awareness, customer loyalty, and sales. I am passionate about creating products that are good for people and the planet, and that reflect my values of innovation, quality, and social responsibility. I enjoy working with a diverse and talented team of co-founders, partners, and collaborators who share my vision and mission of making Ultrapopfoods a leading brand in the snack industry.
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
