Niki Shah - Co-Founder, Ultrapopfoods

Niki Shah

Co-Founder, Ultrapopfoods

More about Niki Shah

Co-Founder @ Ultrapopfoods | LLM, LLB

As a co-founder of Ultrapopfoods, I apply my skills and knowledge in brand building and marketing to create and promote healthy and delicious snacks for the urban population. I have a master's degree in law from Nirma University, where I focused on criminal justice and law enforcement administration. I also have over five years of experience as a brand manager for various companies, where I developed and executed effective strategies to increase brand awareness, customer loyalty, and sales. I am passionate about creating products that are good for people and the planet, and that reflect my values of innovation, quality, and social responsibility. I enjoy working with a diverse and talented team of co-founders, partners, and collaborators who share my vision and mission of making Ultrapopfoods a leading brand in the snack industry.

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Building Brands: Insights from Top Founders
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah - Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati - Founder, Redicine Medsol
Kush Prajapati
Founder, Redicine Medsol

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.