More about Niki Shah
Co-Founder @ Ultrapopfoods | LLM, LLB
As a co-founder of Ultrapopfoods, I apply my skills and knowledge in brand building and marketing to create and promote healthy and delicious snacks for the urban population. I have a master's degree in law from Nirma University, where I focused on criminal justice and law enforcement administration. I also have over five years of experience as a brand manager for various companies, where I developed and executed effective strategies to increase brand awareness, customer loyalty, and sales. I am passionate about creating products that are good for people and the planet, and that reflect my values of innovation, quality, and social responsibility. I enjoy working with a diverse and talented team of co-founders, partners, and collaborators who share my vision and mission of making Ultrapopfoods a leading brand in the snack industry.
As a co-founder of Ultrapopfoods, I apply my skills and knowledge in brand building and marketing to create and promote healthy and delicious snacks for the urban population. I have a master's degree in law from Nirma University, where I focused on criminal justice and law enforcement administration. I also have over five years of experience as a brand manager for various companies, where I developed and executed effective strategies to increase brand awareness, customer loyalty, and sales. I am passionate about creating products that are good for people and the planet, and that reflect my values of innovation, quality, and social responsibility. I enjoy working with a diverse and talented team of co-founders, partners, and collaborators who share my vision and mission of making Ultrapopfoods a leading brand in the snack industry.
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
