Niki Shah - Co-Founder, Ultrapopfoods

Niki Shah

Co-Founder, Ultrapopfoods

More about Niki Shah

Co-Founder @ Ultrapopfoods | LLM, LLB

As a co-founder of Ultrapopfoods, I apply my skills and knowledge in brand building and marketing to create and promote healthy and delicious snacks for the urban population. I have a master's degree in law from Nirma University, where I focused on criminal justice and law enforcement administration. I also have over five years of experience as a brand manager for various companies, where I developed and executed effective strategies to increase brand awareness, customer loyalty, and sales. I am passionate about creating products that are good for people and the planet, and that reflect my values of innovation, quality, and social responsibility. I enjoy working with a diverse and talented team of co-founders, partners, and collaborators who share my vision and mission of making Ultrapopfoods a leading brand in the snack industry.

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