Niki Shah - Co-Founder, Ultrapopfoods

Niki Shah

Co-Founder, Ultrapopfoods

More about Niki Shah

Co-Founder @ Ultrapopfoods | LLM, LLB

As a co-founder of Ultrapopfoods, I apply my skills and knowledge in brand building and marketing to create and promote healthy and delicious snacks for the urban population. I have a master's degree in law from Nirma University, where I focused on criminal justice and law enforcement administration. I also have over five years of experience as a brand manager for various companies, where I developed and executed effective strategies to increase brand awareness, customer loyalty, and sales. I am passionate about creating products that are good for people and the planet, and that reflect my values of innovation, quality, and social responsibility. I enjoy working with a diverse and talented team of co-founders, partners, and collaborators who share my vision and mission of making Ultrapopfoods a leading brand in the snack industry.

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Building Brands: Insights from Top Founders
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.