Riddhi comes with over a decade of experience in leading strategic content creation for brands like Zivame, Melorra, HomeShop18 and OnMobile Global Ltd. She was chosen as LinkedIn’s Top 50 Content Marketing Leaders in India (2018).  She is also an independent content consultant for brands like Asian Paints, Kurl-on mattresses and StoreKing. Riddhi focuses on blending creativity with analytics to deliver effective content, aligned with business goals.