Roli Pandey
Pune
Roli Pandey
CTO, Zucate
Building

ROLI PANDEY - She pursued her MBA (from Symbiosis International University, Pune) following her graduation as a Software Engineer. 

She worked as a Business Development Manager for about a year in Allizhealth (a Healthcare IT Startup) after which she joined Enlightening Minds as co-founder in 2013. 

She is the Founder & CTO of Zucate. Her role as the CTO includes Technology Research, Developing a Tech Strategy, Tech-Market Research, Social Media Marketing and Branding. 

As a result of her meticulous approach to technology management, Zucate has been able to establish itself as a proven player in the AR Edtech space being a part of XR Accelerator powered by Kerala Startup Mission (KSUM) and Unity Technologies as well as the grant winner in India International Science Festival (IISF) 2020 in the category of New Age Technologies in Augmented Reality. 

She is also the Founder & CTO of design, development and digital marketing start-up WebbTechy, which sustained well during the pandemic and has been able to prove its credibility in the IT services space with more than 40+ B2B Projects in the span of 2 years. She is a Fellow at Women Entrepreneurship and Empowerment (WEE) Foundation by SINE IIT Mumbai & NITI Aayog. She is the Vice-Chairperson of All Ladies League – Pune Chapter for Integrative Learning. 

She is the current Council Member of Maharashtra STEM Education Council at Women’s Indian Chamber of Commerce and Industry (WICCI). She is actively involved in conducting training programs and sessions on prototyping and technology transformation for various reputed organizations like AICTE, IIIT Allahabad, Symbiosis, ESCI. 

She has been an active evaluator and panellist for various National Level Contests organized by AICTE, MIC such as Smart India Hackathon, National Innovation Contest. She is a mentor onboard for IIC, RDNC, Mumbai University and successfully conducted major EDPs as a sitting mentor. She has recently been selected as a Business Coach for the Business Blasters Program 2021, Government of Delhi. 

Zucate’s entrepreneurship penned down by her has been published in the book “Eves Against the Odds”. Her literary works have been published in the books “Wanderlust” and “A Night to Remember”. She has also been an active columnist at DIMAT news bulletin, EngiTech. 

She has been interviewed by various platforms where she talked about Zucate and its journey.  Some of them include Facebook in US-India Business Council 2018, Roundtable on Role of Women in XR, at Unite India 2019 and Startup Sunday powered by Vidphone and TiE Bangalore with community partner IncubateIND.

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Deenky Shah
Ahmedabad
Deenky Shah
Co-Founder, Because
Building

Deenky Shah is co-founder of Because, a brand strategy consulting firm which acts as CMO for companies across the globe. She has spent a bulk of her time at the nexus of Innovation, Business, Technology and Communication. Throughout her career, she has focused on designing and delivering contemporary  business solutions by engaging multiple stakeholders to enable client organizations to realize their full potential. Through these years, she has keenly observed the trends that shape or disrupt industries and analyzed how marketing can accelerate growth of organizations. 

Prior to joining Because she was Director at  Duke Corporate Education, a firm out of Duke University that delivered customized learning solutions for corporate leaders.  

Beyond her experience and capabilities, she has been commended for her high level of interpersonal skills and her naturally engaging personality. Her motivations include learning new things, taking on the challenge of meeting the needs of an organization, and ensuring high-quality outcomes.

About Because: 

Because it is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.

Aditya Shah
Ahmedabad
Aditya Shah
Founder & CEO, Because
Building

Founder & CEO at Because | Consultant to Education Department, Government of Gujarat | Vidya Samiksha Kendra | Mission Schools of Excellence

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Aditya is a founder of Because – the brand and marketing consultancy and previously spent over 16 years in growing and transforming businesses by creating and executing highly effective marketing strategies at organisations like Sandesh, Educational Initiatives and HBK Group of Schools.

About me: 
I am best known for my creatiwitty, wordplay, puns, talent identification and problem-solving abilities.

Specialties: 
Business Strategy, marketing, branding, advertising, social media, content marketing, team development, business planning, design

About my company:

Because is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution. 

Industries we serve: education, e-commerce, data analytics, real estate, retail