Shalini Santhosh Kumar - Founder, Early Foods

Shalini Santhosh Kumar

Founder, Early Foods

More about Shalini Santhosh Kumar

Early Foods is one the leading mom and children food brands in India.

We started in 2015. And are going to complete 8 years. We are 100% bootstrapped.

We have crossed serving more than 1 million customers.


We started with 2 employees and now have 45 of them. Mostly women.

We make porridge mixes, millet cookies, millet Rusk, teething sticks, A2 ghee laddoos, pregnancy snacks, post partum nutrition and even baby food story books. 

We have over 50+ unique products

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- Founded Early Foods Pvt Ltd, 2015
- Early Foods Pvt Ltd, is an organic food company for new moms & kids. We manufacture organic millet based porridge mixes, cookies, teething sticks and more, inspired by the recipes of our Indian Food heritage.
- For more information check www.earlyfoods.com

Previous Work Experience:
- Helped clients in brand planning and marketing strategy to optimize promotional investments; including customer segmentation & treatment process studies 

- Working with a cutting-edge analytics group focusing on strategic and tactical applications of 'Big Data' in Pharma (APLD).

- Experienced in managing customer targeting, tracking sales rep performance and adherence to promotion strategy

- Also experienced in qualitative and quantitative market research to track product performance, design market entry for brands, understand impact on customer behavior during adverse events etc.

Featured speaker at previous eChai events:
Preferred eChai Partner Brands

The preferred eChai Partner Brands program offers businesses increased visibility within the eChai Network.

About preferred eChai Partner Brands program:

The preferred eChai Partner Brands program offers businesses increased visibility within the eChai Network.

  • Prominent Listing: Feature on the Preferred eChai Partner Brands page for a full year.
  • Engagement Opportunities: Participate in approximately five highly relevant in-person eChai Meetups annually, providing direct engagement with potential partners, customers, and investors.
  • Feature Spotlight: Feature on eChai.Ventures feed, highlighting the brand's story, achievements, and offerings to a founders community.

Connect with Jatin Chaudhary, Co-Founder of eChai Ventures, to learn more about how brands are leveraging this program. Reach out via WhatsApp or via email [email protected].