Customers & Research
Finding your niche / beachhead
Win a tiny market completely before going wide.
What is a beachhead market and why does everyone say to start with one?
A beachhead is the one tiny, winnable market you conquer completely before expanding, the head of the bowling pin that knocks over the rest. You go...
How do I pick which niche to go after first?
Pick the segment with the most acute pain, the easiest to reach, and the best path to adjacent markets after. Rank candidates by 'can I actually re...
Isn't picking a tiny niche going to limit how big I can get?
It's the opposite, a niche is a doorway, not a ceiling. Amazon started with books, Facebook with one campus; you win the beachhead to earn the righ...