Customers & Research
Finding your niche / beachhead
Win a tiny market completely before going wide.
What is a beachhead market and why does everyone say to start with one?
A beachhead is the one tiny, winnable market you conquer completely before expanding, the head of the bowling pin that knocks over the rest. You go...
Isn't picking a tiny niche going to limit how big I can get?
It's the opposite, a niche is a doorway, not a ceiling. Amazon started with books, Facebook with one campus; you win the beachhead to earn the righ...