Understand your customers
Finding your niche / beachhead
Win a tiny market completely before going wide.
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What is a beachhead market and why does everyone say to start with one?
A beachhead is the one tiny, winnable market you conquer completely before expanding, the head of the bowling pin that knocks over the rest. You go...
Isn't picking a tiny niche going to limit how big I can get?
It's the opposite, a niche is a doorway, not a ceiling. Amazon started with books, Facebook with one campus; you win the beachhead to earn the righ...
How do I know when I've won my niche and it's time to expand?
You've won when you're the obvious default in that segment, customers refer you unprompted, your name comes up first, and growth within it is slowi...
My beachhead worked and now I'm stuck there. How do I know it's time to expand to the next segment, and which one?
Expand when you're winning the current niche predictably (repeatable sales, referrals, a clear playbook) and growth is slowing because you're runni...
For an Indian B2B SaaS, is it better to win a niche in India first or go straight for a global niche?
If your niche buyer in India is reachable, willing to pay, and gives you fast feedback, winning them first builds a real reference base cheaper tha...
How do I write positioning and messaging that speaks to just my beachhead without sounding tiny to investors?
Point the product's daily message at the niche (use their words, their job title, their exact pain) while keeping the vision story for investors ab...
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