Understand your customers
Finding your niche / beachhead
Win a tiny market completely before going wide.
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Isn't picking a tiny niche going to limit how big I can get?
It's the opposite, a niche is a doorway, not a ceiling. Amazon started with books, Facebook with one campus; you win the beachhead to earn the righ...
My beachhead niche is too small to hit even a few lakh in revenue. Did I pick wrong, or do I just expand?
A beachhead being small is the point, but it still has to be big enough to fund your next move, not your whole vision. If you genuinely can't reach...
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