We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Finding your niche / beachhead

Win a tiny market completely before going wide.

Level All Beginner Intermediate Advanced
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

Showing 4 of 17 questions. Clear filters

Isn't picking a tiny niche going to limit how big I can get? It's the opposite, a niche is a doorway, not a ceiling. Amazon started with books, Facebook with one campus; you win the beachhead to earn the righ... Intermediate 2 resources → My beachhead niche is too small to hit even a few lakh in revenue. Did I pick wrong, or do I just expand? A beachhead being small is the point, but it still has to be big enough to fund your next move, not your whole vision. If you genuinely can't reach... Intermediate 3 resources → What are the classic mistakes founders make when picking a beachhead, and how do I avoid them? The three that kill people: picking the niche you can describe instead of the one you can reach, picking based on market size instead of your unfai... Beginner 3 resources → How do I test whether a niche is real before I commit months of building to it? Run a small, cheap experiment aimed only at that niche: a landing page in their language, ten customer conversations, or a pre-sale, and watch whet... Beginner 3 resources →
eChai Partner Brands The partnership →