Brand, Web & Presence
Branding & visual identity
Look like a company people trust.
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Do I need to hire a designer for a logo, or can I DIY it?
For v1, DIY or a cheap wordmark is completely fine, a clean typeset name in a good font beats an expensive but generic logo. Don't let 'we need a r...
How do I create a consistent visual identity (colours, fonts) without a designer?
Pick one primary colour, one accent, and one or two fonts, then use them everywhere, ruthlessly. Consistency reads as 'professional' far more than ...