Brand, Web & Presence

Branding & visual identity

Look like a company people trust.

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Do I need to hire a designer for a logo, or can I DIY it? For v1, DIY or a cheap wordmark is completely fine, a clean typeset name in a good font beats an expensive but generic logo. Don't let 'we need a r... Beginner 2 resources → How did Indian brands like Zerodha build trust without huge ad budgets? Zerodha built one of India's most trusted brands on zero ad spend, radical transparency, a genuinely good product, free education (Varsity), and wo... Intermediate 2 resources → How do I create a consistent visual identity (colours, fonts) without a designer? Pick one primary colour, one accent, and one or two fonts, then use them everywhere, ruthlessly. Consistency reads as 'professional' far more than ... Beginner 2 resources → Our product is for founders across smaller Indian cities, but our brand looks like a generic Silicon Valley SaaS. Is that a problem? Copying the pale-blue-gradient SaaS look can make you feel legit but also invisible and slightly foreign to the people you actually serve. If your ... Advanced 3 resources →