Brand, web & content

Branding & visual identity

Look like a company people trust.

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What does 'branding' actually mean for an early-stage startup? Branding isn't a logo, it's the consistent promise and feeling people associate with you. Early on it's mostly your positioning, your voice, and do... Beginner 2 resources → Do I need to hire a designer for a logo, or can I DIY it? For v1, DIY or a cheap wordmark is completely fine, a clean typeset name in a good font beats an expensive but generic logo. Don't let 'we need a r... Beginner 2 resources → How do I create a consistent visual identity (colours, fonts) without a designer? Pick one primary colour, one accent, and one or two fonts, then use them everywhere, ruthlessly. Consistency reads as 'professional' far more than ... Beginner 2 resources → What files and assets do I actually need before I call our brand ready to launch? You need far less than agencies imply: a logo in a few formats, one or two brand colors with hex codes, one or two fonts, and a simple rule sheet s... Beginner 3 resources → What are the most common branding mistakes that make an early startup look amateur or untrustworthy? The usual tells: a stretched or low-res logo, five random fonts, a stock-photo hero of strangers shaking hands, no favicon, and copy full of jargon... Beginner 3 resources → How do I write a tagline and homepage headline that actually says what we do, instead of a vague inspirational line? If a stranger reads your headline and still can't tell what you do or for whom, it's failing, no matter how poetic it sounds. Lead with clarity: na... Beginner 3 resources →

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