We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Branding & visual identity

Look like a company people trust.

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What does 'branding' actually mean for an early-stage startup? Branding isn't a logo, it's the consistent promise and feeling people associate with you. Early on it's mostly your positioning, your voice, and do... Beginner 2 resources → Do I need to hire a designer for a logo, or can I DIY it? For v1, DIY or a cheap wordmark is completely fine, a clean typeset name in a good font beats an expensive but generic logo. Don't let 'we need a r... Beginner 2 resources → How do I create a consistent visual identity (colours, fonts) without a designer? Pick one primary colour, one accent, and one or two fonts, then use them everywhere, ruthlessly. Consistency reads as 'professional' far more than ... Beginner 2 resources → What files and assets do I actually need before I call our brand ready to launch? You need far less than agencies imply: a logo in a few formats, one or two brand colors with hex codes, one or two fonts, and a simple rule sheet s... Beginner 3 resources → What are the most common branding mistakes that make an early startup look amateur or untrustworthy? The usual tells: a stretched or low-res logo, five random fonts, a stock-photo hero of strangers shaking hands, no favicon, and copy full of jargon... Beginner 3 resources → How do I keep a consistent brand across our website, app, LinkedIn, WhatsApp broadcasts, and event booths as we grow? Consistency dies at the edges: the intern's Canva post, the sales team's deck, the vendor-made banner. The fix is a single shared source of truth (... Intermediate 3 resources → How do I write a tagline and homepage headline that actually says what we do, instead of a vague inspirational line? If a stranger reads your headline and still can't tell what you do or for whom, it's failing, no matter how poetic it sounds. Lead with clarity: na... Beginner 3 resources →
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