Money, Pricing & Model

Business models explained

How the money actually flows.

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How does a marketplace actually make money and solve the chicken-and-egg problem? Marketplaces earn a take rate (a % of each transaction), so your revenue is GMV times take rate, get both wrong and you have nothing. Solve the col... Intermediate 3 resources → How does Zerodha make money without charging brokerage on delivery trades? Zerodha runs a low-margin, high-volume model: free equity delivery, a flat ₹20 per intraday/F&O order, plus float income and account fees. The less... Intermediate 2 resources →