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Money, pricing & model

Business models explained

How the money actually flows.

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How does a marketplace actually make money and solve the chicken-and-egg problem? Marketplaces earn a take rate (a % of each transaction), so your revenue is GMV times take rate, get both wrong and you have nothing. Solve the col... Intermediate 3 resources → How does Zerodha make money without charging brokerage on delivery trades? Zerodha runs a low-margin, high-volume model: free equity delivery, a flat ₹20 per intraday/F&O order, plus float income and account fees. The less... Intermediate 2 resources → How do I figure out my unit economics before I have real customers? Build a simple model of what one sale costs you and what it earns you: price minus the cost to deliver it (COGS), minus what you spent to acquire t... Intermediate 3 resources → When does an ads-based model actually make sense versus just charging users money? Ads make sense when you can reach genuinely large scale, your users won't or can't pay, and you have enough attention or intent data to make advert... Intermediate 3 resources →
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