Money, pricing & model
Business models explained
How the money actually flows.
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How do I figure out my unit economics before I have real customers?
Build a simple model of what one sale costs you and what it earns you: price minus the cost to deliver it (COGS), minus what you spent to acquire t...
Should I charge a subscription or charge per transaction for my product?
Subscriptions win when customers get continuous, predictable value and you want smooth recurring revenue; per-transaction pricing wins when usage i...
What are the most common business model mistakes that quietly kill early startups?
The recurring killers: negative unit economics disguised by growth, buying revenue through discounts you can't sustain, depending on one channel or...