Money, pricing & model

Business models explained

How the money actually flows.

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How do I figure out my unit economics before I have real customers? Build a simple model of what one sale costs you and what it earns you: price minus the cost to deliver it (COGS), minus what you spent to acquire t... Intermediate 3 resources → Should I charge a subscription or charge per transaction for my product? Subscriptions win when customers get continuous, predictable value and you want smooth recurring revenue; per-transaction pricing wins when usage i... Intermediate 3 resources → How do I price my very first product when I have no idea what to charge? Start from the value you create for the customer or the cost of their current alternative, not from your costs, and then just talk to people about ... Beginner 3 resources → What are the most common business model mistakes that quietly kill early startups? The recurring killers: negative unit economics disguised by growth, buying revenue through discounts you can't sustain, depending on one channel or... Intermediate 3 resources →
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