First Customers (GTM)
Cold outreach & email
Start conversations with strangers who need you.
How do I write a cold email that people actually reply to?
Keep it short, personal, and about them, not you. Nail a subject line that sparks curiosity, open with a specific reason you're reaching out to *th...
How many times should I follow up before giving up on a cold prospect?
More than you think, most replies come after the first email, not on it. Follow up persistently but politely, adding a little new value each time, ...
Is cold outreach even worth it, or is it just spam that hurts my brand?
Done lazily it's spam; done well it's just starting a relevant conversation with someone who genuinely needs you. The difference is targeting and p...