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Starting Up › Cold outreach & email
First Customers (GTM)

Cold outreach & email

Start conversations with strangers who need you.

Level All Beginner Intermediate
Who's asking Everyone Launcher Grower Technical Solo Founder Non-Technical Founder Tier-2/3 India Founder
Cold email or cold LinkedIn/DM, what works better for reaching first customers? Use whichever gets you in front of your specific buyer, and often combine them, a warm LinkedIn touch before a cold email lifts reply rates. Email ... Intermediate 2 resources → How do I build a targeted list of the right people to cold email? Define your ideal customer sharply, then hand-build a small list of exactly-fit prospects instead of blasting thousands. Use LinkedIn, community me... Intermediate 2 resources → What tools should I use to send and track cold outreach without spamming? For your first customers you often need nothing more than your normal inbox and a spreadsheet, send personal 1:1 emails and track replies by hand. ... Intermediate 2 resources →

Starting Up is one corner of eChai. The founders reading this also meet at events across 25+ cities, show what they're building on Demo Day, and trade books and podcasts worth your time.

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