First Customers (GTM)
Cold outreach & email
Start conversations with strangers who need you.
Cold email or cold LinkedIn/DM, what works better for reaching first customers?
Use whichever gets you in front of your specific buyer, and often combine them, a warm LinkedIn touch before a cold email lifts reply rates. Email ...
How do I build a targeted list of the right people to cold email?
Define your ideal customer sharply, then hand-build a small list of exactly-fit prospects instead of blasting thousands. Use LinkedIn, community me...
What tools should I use to send and track cold outreach without spamming?
For your first customers you often need nothing more than your normal inbox and a spreadsheet, send personal 1:1 emails and track replies by hand. ...