Brand, web & content
Copywriting & messaging
Say what it is in words a customer would use.
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What are the rules of good marketing copy?
Harry Dry's three: make it visual (words people can picture), make it falsifiable (specific claims a competitor couldn't copy-paste), and make it u...
How do I learn copywriting quickly without a marketing background?
Study before/after rewrites of real landing pages, you learn faster from watching a pro fix bad copy than from theory. Harry Dry's Marketing Exampl...
How much of my copywriting can I hand to ChatGPT, and where does AI-written copy consistently fall flat?
Use AI for first drafts, variations, and breaking blank-page paralysis, but never ship its default voice, it defaults to generic, hedge-everything,...
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