Brand, web & content
Copywriting & messaging
Say what it is in words a customer would use.
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How do I write copy that explains what my product does clearly?
Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, ...
What are the rules of good marketing copy?
Harry Dry's three: make it visual (words people can picture), make it falsifiable (specific claims a competitor couldn't copy-paste), and make it u...
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